Friday, June 17, 2011

Screens on screens

I watched the last game of the NBA finals this past Sunday. I'm not a basketball fan, but the opportunity to watch the biggest douche in sports go down in ignominious defeat was irresistible.

Professional sports telecasts usually feature commercials for cars, beers, and the latest gadgets. The modern generation of gadgets has given birth to the dread nightmare that is screens on screens.

SCREENS ON SCREENS ON SCREENS ON SCREENS

Apple advertisements especially love inducing vertigo by putting screens on your TV or computer. Sometimes you're just seeing a screen on a screen (an iPhone screen on your TV screen). Other times, you're seeing so many screens that it's like standing between two mirrors set facing each other. You're watching a TV (one screen) playing an ad for iPads that has two iPads on the screen at one point (three screens). Each iPad is playing a movie in which the character is watching a movie on an iPad (five screens) that is playing a movie in which the character is watching a movie on an iPad (seven screens) and SCREENS ON SCREENS ON SCREENS.

This feeling is what my band is about.

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